CARLSBERG

PACKAGING DESIGN

Design of a packaging for a special limited edition of Carlsberg

Design of a packaging for a special limited edition of Carlsberg produced exclusively for the brand to sponsor the 2012 UEFA European Cup.

 

From the exterior, the pack does not show the content, but when you remove the lid off, the interior of the pack unfolds automatically and becomes a display that shows the 1L Carlsberg can as a trophy in an environment that simulates a football stadium with its lawn.